Why I Started Aadya’s Fashion Blings – by Amruta Vyawahare
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By Amruta Vyawahare, Founder
When I look back at my journey, Aadya’s Fashion Blings wasn’t just a business idea — it was a calling. A quiet but persistent voice inside me that longed to express something deeper: my love for tradition, my respect for craftsmanship, and my belief that every woman deserves to feel confident, elegant, and seen.
Named after my daughter Aadya, this brand is a tribute — not only to her, but to every woman who juggles dreams, responsibilities, and the desire to create something meaningful. I wanted to build something that she could be proud of — something rooted in values, beauty, and authenticity.
Growing up, I was always drawn to the textures of sarees, the sparkle of jewelry, and the stories woven into every thread. But I also noticed how easily mass production was taking over, replacing heritage with trends. That’s when I decided: I will create a space that doesn’t just sell, but preserves, educates, and honors the hand that weaves.
At Aadya’s Fashion Blings, we bring together:
🧵 Handloom Sarees that celebrate India’s regional weaves and rural artistry.
💫 Artisanal Jewelry — from American Diamond sparkle to Rajwadi royalty and oxidised grace.
Every piece is carefully curated with emotion, intention, and respect for the artisan behind it. We work with local weavers and creators who pour their heart into their craft — and when you wear our products, you carry a piece of that soul with you.
This is more than fashion — it’s heritage, reimagined.
It’s for the woman who knows how to stand strong and shine soft…
It’s for the one who wants to express herself without saying a word…
It’s for you.
Thank you for being a part of this journey.
With every saree draped and every earring worn, you’re not just wearing beauty — you’re wearing a story.
With love,
Amruta Vyawahare
Founder, Aadya’s Fashion Blings
www.aadyasfashionblings.com